Page 62 Exercise

stance on gay marriage
what to eat
what to do
where to go

Verizon ad Preseekrlf

http://www.nbcnews.com/id/34154174/ns/business-us_business/t/att-verizon-face-tv-ads/

In the ad, there are two men who have different phone companies. The man on the right has Verizon, and he appears to be judging the man on the left, who has AT&T. The man with Verizon is more kempt and put together, whereas the man with AT&T is a bit disheveled, with a sour look on his face.

Verizon has more coverage than AT&T, due to their mass amount of cell towers. AT&T’s towers is more open to their smaller brands.  

The sibling rivalry between AT&T and Verizon started in 1982. Both companies started . the Bell Telephone Company in 1885. It held a monopoly over all telephones until it was split it into two different companies. Ever since, Verizon and AT&T have fought to out to each other.

Verizon's slogan "There's a map for that," is a play off of the Apple Incs. catch phrase, “There’s an app for that”

Ad thingy

1. Animal Activists, people who are against cruelty towards animals: PETA (People for the Ethical Treatment of Animals), Mercy for animals, and Freedom For Animals.
2. These advertisements are intended for animal lovers, pet owners, people who shop at Walmart, and people who buy cosmetics.
3. We can tell by the subjects and the strong messages that the imagery conveys.
4. The purpose of these texts  in order to generate support and provide awareness. Their creators want to stop animal cruelty and give every animal a good life.
5. PETA appeal to pet owner’s emotions by using a photo of a dog and his owner with sad expressions. Mercy for Animals made an anti-cruelty ad for cruelty against farm animals using the picture of a caged pig. They used words like please, suffer, and crammed to appeal to the viewers
6. The images are sad, graphic, and upsetting, with words such as suffer, crammed, and cruel to make the point that these animals are suffering. In the picture for Mercy for Animals, “Walmart Does” is a key phrase that relates to many people world wide due to the popularity of the store.
7. The ads, as a group, appeal to the viewers emotions by using the words crammed, suffer, and cruel in order to convey an anti-cruelty towards animals message.

Rubin Essay Summary

Melissa Rubin's essay analyzes a coke ad, which features a prominent Coca-Cola vending machine and "Sprite Boy," a white haired, rosy cheeked individual. The foreground consists of white males, with a few women thrown in for variation. The background displays a growing urban society, full of skyscrapers and factories. It's the country's idea of the average America, predominantly white, male, and growing. There's no diversity in the group, race-wise, but there are military men, businessmen, and blue-collar workers, which is the driving force behind America in the fifties. The significance of the larger than life vending machine are the words written on it; "Drink Coca-Cola: Work Refreshed." It's enticing you, the average hardworking male american, to buy a coke to help refresh you from the long day. The words at the bottom, "A welcome host to workers: inviting you to the pause that refreshes with ice-cold Coca-Cola" are telling you that you're special, that they want you to help yourself to something that will refresh you. The ad reflects what the american people valued at the time; themselves (white people), refreshments after a hard days work, and the cities and factories that they worked in, the places that they lived.

Rubin Questions 1-4

1. The insight that Melissa Rubin offers about the coke ad is that it shows the average America at the time. It is predominately white males, with only a few women displayed in the background, which was what mainstream america was about. Catering to the people it viewed as average, the primary audience of this ad. She has persuaded me to accept her conclusions, based on my previous knowledge and also the evidence she provides.

2. Rubin incorporates historical context by providing information about the era that America was in, after having won the second world war and in the midst of preparing for the Korean war. She also includes information about the racial prejudices that were rampant in the fifties to explain why everyone in the advertisement is white. It helps strengthen her conclusions.

3. Some other questions that you might ask could be 'who does this appeal to?', 'why was this product so popular,' and 'why on earth is there a giant floating head??'

4. One of the ads that I think of is the Burger King ad for it's "Super Seven Incher." It displays a woman, her mouth open, looking at the 'Super Seven Incher' which is poised in a suggestive manner. I think this ad shows that sex sells in our society. The woman is white as well, which could suggest that even in the twenty first century, we still aren't as progressive as we'd hope. It doesn't really show our society in that it's only one person, but it does represent what we value.

Stay Sweet As You Are Group Discussion

2. Analytical thinking is another way of saying rhetorical thinking. It’s breaking the writing down into parts to better understand the contents of what you read. By breaking down text and phrases we can then figure out where the author stands, author’s point of view, author’s tone and so on. Many stories may hide their meaning but upon deeper analysis we find greater meaning.

4. The “Stay Sweet As You  Are” analysis paper fits the criteria by including the ads that it’s analyzing, breaking down the information in chronological order, and finding the main points of each ad. At the end, all three advertisements are compared and found to have the same main point: “pleasing men is the prerequisite for [a woman’s] happiness.”

5.I thought this analysis was very concise and easy to understand

Mad Men Questions

1. It's missing empathy. The last paragraph is what states this directly

2. She's a television critic

3. She uses words like unattainable impeccable

4. I understand that it's about life in the 60s, and how sexist it was. I still don't want to watch it, however