1. The insight that Melissa Rubin offers about the coke ad is that it shows the average America at the time. It is predominately white males, with only a few women displayed in the background, which was what mainstream america was about. Catering to the people it viewed as average, the primary audience of this ad. She has persuaded me to accept her conclusions, based on my previous knowledge and also the evidence she provides.
2. Rubin incorporates historical context by providing information about the era that America was in, after having won the second world war and in the midst of preparing for the Korean war. She also includes information about the racial prejudices that were rampant in the fifties to explain why everyone in the advertisement is white. It helps strengthen her conclusions.
3. Some other questions that you might ask could be 'who does this appeal to?', 'why was this product so popular,' and 'why on earth is there a giant floating head??'
4. One of the ads that I think of is the Burger King ad for it's "Super Seven Incher." It displays a woman, her mouth open, looking at the 'Super Seven Incher' which is poised in a suggestive manner. I think this ad shows that sex sells in our society. The woman is white as well, which could suggest that even in the twenty first century, we still aren't as progressive as we'd hope. It doesn't really show our society in that it's only one person, but it does represent what we value.
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